A bold new identity for a modern accounting firm.

Tally is a modern accounting firm that wanted to move away from the stiff, corporate conventions of their industry. The brief was clear: build a brand that feels confident, human, and distinctly theirs.

We developed a typographically-led identity rooted in bold simplicity — a brand that commands attention without shouting. The result is a system that works equally well on a business card, a tote bag, or a billboard.

Strategy and brand identity were developed in tandem, ensuring every visual decision was anchored in a clear positioning that Tally's team could own and build on.